With millions of active users in Australia and worldwide, TikTok has become a key part of digital marketing for businesses. To make the most of the platform, posting at the right time is essential. The timing of your post can determine whether it shows up on the For You Page (FYP) and gets discovered by others. If you’re stuck getting 200, 300, or even 500 views, you might be posting at the wrong time. In this blog, we’ll explore the best times to post on TikTok in Australia, why timing matters, and how to adjust your strategy for optimal results.

Why Timing Matters on TikTok

From our experience managing TikTok accounts for hundreds of brands, we’ve seen how the algorithm favours content that gains quick engagement. If your video starts receiving likes, comments, and shares soon after it’s posted, it has a higher chance of landing on the FYP—providing the extra visibility every brand wants. That’s why posting at the right time is so important. When your audience is active, your content is more likely to receive that crucial early engagement, increasing its reach.

Best Times to Post on TikTok in Australia

Based on research, user behaviour patterns, and our own client management experience, we’ve identified that the best days to post on TikTok are Tuesdays and Thursdays. These are high-engagement days when users are more likely to interact with content. Here’s a breakdown of optimal times throughout the week:

Optimal Posting Times for TikTok Australia

Weekdays (Monday – Friday)

• 6 AM – 9 AM: Engage early risers.
• 12 PM – 2 PM: Capture attention during lunch breaks.
• 7 PM – 9 PM: Connect with users unwinding after work or study.

Weekends (Saturday & Sunday)

• 9 AM – 11 AM: Ideal for casual morning browsing.
• 4 PM – 8 PM: Peak engagement as users relax in the evening.

Specific Best Times to Post on TikTok in Australia

How to Tailor Your Posting Schedule

While these times provide a solid starting point, TikTok’s algorithm and audience behaviour may vary. It’s essential to adapt your strategy based on what works for your audience. Here are three steps to guide your planning:

1. Look at Your TikTok Analytics

To find the best posting times for your audience, open the TikTok app, go to your profile, and click the menu icon in the top right. Select TikTok Studio, then tap Analytics. Here, you’ll discover insights like when your followers are most active.

Review your top-performing videos and identify patterns—did certain days or times result in more engagement? These trends offer a valuable roadmap for future content planning. Aligning your posting schedule with audience activity increases the chances of getting that early engagement, which helps your content reach a broader audience. Experiment and refine based on your findings!

Understanding the characteristics of your audience will also help you choose the best posting times. Ask yourself:

• When are my customers most likely online?
• Are they professionals, checking TikTok during lunch or after work?
• Are they parents, finding time to scroll during school hours?
• Are they students, active in the evenings after classes or lectures?

Keep public holidays and the holiday season in mind. During these periods, your audience’s online habits may shift, giving them more leisure time to engage with content. Adjust your strategy accordingly to stay connected when they are most active.

TikTok thrives on experimentation. Try posting at different times and track how your videos perform. A/B testing—posting similar content at different times—can help identify the best time slots for your audience. Keep an eye on engagement metrics like views, likes, comments, and shares to determine what works. Over time, you’ll develop a clearer picture of the ideal posting windows.

Ready to Optimise Your TikTok Presence?

Let us take a deep dive into your TikTok account with a free audit. Discover what’s working, spot growth opportunities, and unlock your brand’s full potential. Contact us today to book your free discovery call and start building a winning TikTok strategy!