It's that time of year again. Christmas is just around the corner and if you're an ecommerce store owner, that means it's time to start thinking about your holiday marketing strategy. 

Here are 4 ideas to help maximise your marketing this holiday season:

1. Add some holiday cheer to your website

This is the time of year when people are shopping online more than ever, so you want to make sure your website is ready for the increased traffic. 

Whether it’s a new homepage banner, a gifting guide or holiday themed content, take this opportunity to be relevant to your audience. 

You don’t need to compromise your branding and go all green and red - simple touches like adding a gift collection to the navigation are sufficient.

No matter how you choose to update your ecommerce website for Christmas, make sure you do it soon! The holidays will be here before you know it, and you don't want to miss out on all the holiday shoppers.

2. Lure loyal customers with your email marketing strategy

Email campaigns can be a great way to boost holiday sales and reach your loyal customers. Review your email marketing strategy and make sure that you are promoting your products to your most loyal customers.

This is also a great time to refresh your email sequences and find gaps where they can be improved. The weeks leading up to Christmas have the highest checkout abandonment rate. This is why you need to make sure that your abandoned checkout emails are up to date and relevant.

Don’t forget to include order cut off dates for Christmas deliveries - you can include a countdown to create a sense of urgency.

3. Offer a discount or free gift

The holidays are a time of gift giving - and your customers will appreciate being on the receiving end of gift giving with offers from your brand. Exclusive discounts and free gifts are a great way to reward loyal customers while also boosting your sales.

While some customers are prone to last-minute holiday gift shopping, others start looking for gifts earlier.  Make sure you are capturing their attention by communicating your offer early.

It’s also just as important to start implementing your Black Friday and Cyber Monday offers.

4. Adjust your social media strategy

There is a lot of noise on social media throughout the months of November and December. Make sure you are paying attention to what your customers really want to see. This is why it’s really important to adjust your social media content strategy and content mix. What problem or pain point is your product solving? Is it a gift or is it something that they will use during the festive season? 

Social media ads are another effective way to generate awareness as well as retarget customers. Keep in mind you need to target the right audience and capture their attention with scroll stopping content.

The holiday season is a busy time for marketers, with many brands competing for attention online. November and December see a lot of noise online as companies vie for consumers' attention and business.

How do you capture the attention of shoppers?

Be relevant. Get in front of your customers using the right platforms, with the right messaging, and at the right time. 

If you are looking for ways to stand out during the holiday season, Hive and Co can help. Contact us now