10 Black Friday Marketing Strategies to Maximise Your Sales

It's that time of the year again when you need to plan your Black Friday marketing campaigns and get ready for the biggest shopping event of the year. But here's the thing: your competitors are all thinking the exact same thing. So the only way to win in 2025 is by being smarter, more creative and way more memorable.

Let's dive into some Black Friday strategies that actually work (tired and tested by us)!

When is Black Friday in 2025?

Mark your calendar: Black Friday in on the 28th of November 2025, followed by Cyber Monday on the 1st of December 2025.

When should I start preparing for the Black Friday sales?

Short answer: yesterday.

Longer answer: we found that the most successful campaigns start months in advance. If you're reading this in September, you're right on time to warm up your audience and make sure that your brand is on your customers radar.

10 Black Friday Marketing Strategies for 2025

1. Start Teasing Early (but make it fun)

Don't just send out a generic "Sale starts Friday!" to your entire email list. You need to build hype weeks in advance with interactive campaigns. If you don't already have a strong email list, start getting leads through your social media channels.

Bonus tip for eCommerce brands

Add a "wishlist" feature to your store so customers can save their favourite products ahead of time. This not only gets them engaged but you can collect their emails and retarget them later. 

2. Bundles (that actually make sense)

Instead of discounting single products, bundle complementary items into sets. This increases average order value and encourages customers to explore more of your product range.

Who is this strategy for?

This strategy is perfect for consumable goods including skincare, makeup, food and more!

3. Scarcity and urgency tactics work (but keep it real)

We've all seen the fake "only 2 left in stock" messages - and your customers aren't falling for it. Instead, be transparent but still urgent.

Example

“Flash Deal - 2 hours only” can push browsers to become buyers. Limiting the sale to a few hours can drive urgency and reduce abandoned checkouts.

4. Get your website ready for the increase in traffic

You can't afford to have a site that is not optimised for conversion on Black Friday. Your site will likely see a spike in traffic, so make sure it’s fast, mobile-friendly, and built for conversions. Clear calls-to-action, seamless checkout, and high-quality product imagery are non-negotiables. Want me to audit your website? Book a discovery call.

5. Social proof, but make it authentic

Trust is everything during Black Friday. You will want to highlight user-generated content across your website and social channels. Shoppers are more likely to buy when they see real people enjoying your products.

6. Abandoned cart email flows

Abandoned cart email flows are crucial, but they can't be boring! The trick? Make them feel personal (and on brand), not automated.

Sending out personalised emails to customers who abandoned their carts is going to make a significant shift in your conversion rate.

Pro tip

Don't forget add a little sweetener like free shipping or an extra discount.

7. Make VIPs feel like real VIPs

Your loyal customers should always hear from you before the general public. Give them early access, secret codes, or limited-edition drops. You want to make them feel valued and keep them loyal to your brand.

8. Extend the Sale Beyond Friday

Black Friday has evolved into a week-long shopping frenzy. Extend your promotions into Cyber Monday or launch a series of “daily drop” deals to keep shoppers coming back.

Who is this strategy for?

This strategy works best for low-ticket items.

9. Lock Your Store for VIPs Only

Want to really stand out? Lock your sale behind your email or SMS list. Only subsctibers can access the deals. It's a bold move, but it creates crazy FOMO and makes your audience feel like part of an exclusive club.

Who is this strategy for?

Perfect for premium or luxury brands that don't want to cheapen their image during the Black Friday sales.

10. Level up your content game

Forget generic "20% OFF" banners. You will need content that feels native to the platforms your customers are on. If you are promoting your Black Friday sales on TikTok, you will need to create content specific for your TikTok audience.

Final Thoughts

Black Friday success isn’t just about slashing prices - it’s about being strategic, creative, and making your audience feel like they're part of something exciting. 

Ready to turn Black Friday into your biggest cash flow driver? Book a free discovery call and let's map out your strategy.